1.8% Real Estate Fee Fulshear & Simonton | Ali Ghamsari

A lower fee does not mean less service. Because I view your home through the eyes of a Builder and Developer, the marketing and preparation package included in this program exceeds that of many “full price” agents.

1. The “Builder’s Eye” Protection

• Pre-Listing Walkthrough: I identify “inspection traps” early so they don’t kill your deal later.

• Vendor Network: Access to trusted contractors for any necessary repairs.

2. The Pre-List “Curb Appeal” Prep (Value: $350+)

INCLUDED.

Most agents put a sign in the yard and hope for the best. I help you polish the product first. Before the photographer arrives, I arrange professional exterior cleaning at no cost to you.

• Power Washing: Driveway, sidewalks, and hardscape.
• Soft Wash: Front entry and porch area.
• Goal: To ensure the first impression is flawless.

3. Luxury Visual Marketing (Value: $800+)

INCLUDED.

We do not use cell phone pictures. We use the visual technology used for luxury listings.

• HDR Photography: High Dynamic Range imaging for crisp windows and bright interiors.
• Twilight/Dusk Photos: “Hero shots” taken at sunset to make your listing stand out against competitors on Zillow/HAR.
• Aerial / Drone Photography:
  • Acreage & Oversized Lots: INCLUDED. Essential for Simonton and large Fulshear lots to show boundaries and scope.
  • Standard Residential Lots: Optional. Available upon request if the property location warrants an aerial perspective.
• Virtual Tour (property-dependent): 3D or Video walkthroughs for remote buyers.

4. Maximum Digital Exposure & Retargeting

INCLUDED.

We don’t just “post” your home; we push it to active buyers.

• Full MLS Syndication: Your home is listed on HAR (Houston Association of Realtors), Zillow, Realtor.com, Trulia, and Homes.com.
• HAR Paid Retargeting Package: I invest in Paid Ad Retargeting through HAR. This means if a buyer looks at homes in Fulshear, your listing will “follow” them as an advertisement when they browse other websites, keeping your property top-of-mind.

5. Broker-Level Representation

INCLUDED.

You are not handed off to a transaction coordinator or a junior agent.

• Contract Negotiation: I personally handle all offers.
• Inspection Defense: Using my background in Residential & Commercial Construction, I validate or dispute inspection findings to protect your profit.

It is important to distinguish between the Listing Fee (my fee) and the Buyer’s Agent Fee.

• The Listing Fee (1.8%): This pays for the marketing, prep, photography, and my representation.
• The Buyer’s Agent Fee (Market Rate): This is the amount offered to the agent who brings the buyer.
  • Strategy: While commissions are negotiable, I typically recommend offering a competitive buyer’s agent fee (e.g., 2.5% – 3.0%) to ensure your home is shown frequently.

Total Cost Example:

If you choose to offer 3% to the Buyer’s Agent:

• Traditional Agent Total: 3% (List) + 3% (Buyer) = 6% Total
• Smart Equity Total: 1.8% (List) + 3% (Buyer) = 4.8% Total

You save 1.2% regardless of what you pay the buyer’s agent.